In Conversation with Clemens Schrettl

Head of Sales and Marketing at Spairliners

With his broad international experience and focus on partnerships, Clemens brings both perspective and drive to his role at Spairliners. His views reflect not only where the MRO industry stands today, but also how adaptability, trust, and curiosity will continue to shape its future.
We recently sat down with Clemens to talk about his journey, the evolving MRO landscape, and what motivates him. Below, he shares 11 key takeaways from our conversation.

The MRO Sales Landscape Today

1. MRO sales has changed significantly, it’s more complex and more demanding than ever.

MRO sales has evolved significantly, becoming more sophisticated and value‑driven. Digitalisation, sustainability goals, and regulatory standards now guide customer decision‑making. Success today comes from delivering smart, future‑ready solutions rather than standalone services.

2. Customers value insight alongside availability.

Airlines are increasingly looking for transparency, data-driven recommendations, and partners who help them make better long-term decisions.

3. Supply chain challenges have raised expectations on all sides.

Uncertain parts availability has made proactive planning essential. Strong networks, flexibility, and early communication are in today’s MRO landscape critical differentiators in sales.

4. Data helps turn a supplier relationship into a true partnership.

When insights support forecasting and planning, conversations naturally shift from individual transactions to long-term collaboration.

5. Flexible service models help airlines stay operational in uncertain times.

Pooling concepts and adaptable solutions give airlines more operational stability and help them manage fleets more efficiently and sustainably.

Customer Loyalty and Long-Term Partnerships

6. Trust is built when partners perform during critical moments.

Reliability when it matters most is what customers remember and what defines lasting relationships in the MRO business.

7. True customer retention goes beyond contracts.

When customers feel understood and supported as part of their operations, loyalty becomes a natural outcome rather than a commercial goal.

Inspiration and Motivation

8. International experience has shaped Clemens’ approach to sales.

Working across regions like Africa and the Middle East teaches you to listen, adapt, and build genuine relationships, especially in culturally diverse environments.

9. In places like the Middle East, personal connections are key.

Sales is deeply relationship-driven, and understanding cultures and expectations empowers creating trust and meaningful collaboration.

10. Aviation continues to inspire Clemens because it connects people worldwide.

It’s more than an industry. It enables exchange, movement, and cooperation across borders, which makes the work deeply motivating.

11. Balance outside of work helps performing better professionally.

Travel, sport, and new environments provide perspective, energy, and resilience. All of which feed back into how I lead and work.

Clemens Schrettl began his aviation career at Lufthansa Technik in 2007 and has since then built an international career across Europe, Africa, and the Middle East. Over the years, he has worked in airline and VIP sales, managed key customer relationships, and held leadership roles including Branch Manager in Dubai. After leading Sales and Marketing at Lufthansa Bombardier Aviation Services and gaining further experience with Bombardier, he returned to Lufthansa Technik before joining Spairliners in 2024 as Head of Sales and Marketing.

We thank Clemens for taking the time to share his insights and experiences with us.